project proposal + terms
Scope of Work
this branding project will include (1) extensive, collaborative brand research, (2) a style/mood board, (3) three initial concepts, (4) three rounds of revisions, (5) two alternate logos, (6) a sub-mark, (7) one final branding board including all logos and sub-marks, brand fonts and brand colors, (8) final designs delivered in the following formats: jpg, pdf, png, (9) exclusive rights to artwork (described further within the terms and conditions), (10) the design of a pdf pricing guide, as well as (11) a full website design.
Week one: upon agreement of this proposal + terms, you will receive a brand research document to complete as homework, and we will schedule a zoom call to review & discuss the document together.
week two: a mood board & initial concepts (main logo and sub-mark concepts only) will be delivered to the client.
week three: we begin moving forward with one of the design concepts, and go through our first round of revisions (full brand style board).
week four: we go through round two of revisions.
week five: we go through our third and final revision. any major revision requests aside from color, spelling or grammar issues will be accommodated at an additional cost past this point. upon final approval of these designs & final payment, you will receive all of your design files in various formats and brand colors via dropbox.
week six: you will receive a planning document for both the pricing guide pdf and website to complete as homework, and which we will discuss and finalize via zoom call.
week seven: a pricing guide draft & home page initial concepts will be delivered to the client. all edits will be made to the pricing guide, and we will move forward with one website design concept.
week eight: the final pricing guide will be delivered, and a draft of the full website will be delivered.
week nine: final website revisions & final website delivered upon a “website hand-off” zoom call.
*all feedback & homework is due within two business days of delivery in order to complete the project within this timeline.
retainer fee: due before any design work will begin (50% of entire project cost).
final payment: (remainder of project cost) due after the website design is agreed upon and before the website is officially handed over to client.